Comparison Ads Try to Demonstrate a Brand's Ability to Satisfy

question 60

Multiple Choice

Comparison ads try to demonstrate a brand's ability to satisfy consumers by:

• A)showing the brand name more often to the consumers.
• B)weighing its features against those of competitive brands.
• C)linking the brand name to something memorable for the consumers.
• D)making the consumers associate positive feelings with the advertised brand.

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Definitions:

Contextual Variables

A set of four characteristics that influence the success of an organization’s design.

Organization's Design

The process of structuring an organization's roles, responsibilities, and systems in a way that aligns with its goals and strategies.

Success

Achievement of an action within a specified parameter of time, effort, or both, often measured against preset known standards of completeness, excellence, or other metrics.

Woodward's Classification

A framework developed by Joan Woodward that categorizes firms into groups based on their level of technology and how it impacts organizational structure.