Examlex
Feel-good ads sometimes focus on certain aspects of a product in order to get consumers not to think about some negative things related to it.
Grounded Theory
A research methodology that involves constructing theories through the systematic gathering and analysis of data.
Theoretical Sampling
A method in qualitative research where data collection is directed by concepts derived from evolving theory until no new insights are obtained.
Experimental Methods
A research methodology that involves manipulating one variable to determine if it causes a change in another variable, often used to establish cause-and-effect relationships.
Universal Principles
Fundamental norms, rules, or values that are widely accepted and applied across different cultures and contexts.
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