Comparison Ads Try to Demonstrate a Brand's Ability to Satisfy

question 60

Multiple Choice

Comparison ads try to demonstrate a brand's ability to satisfy consumers by:

• A)showing the brand name more often to the consumers.
• B)weighing its features against those of competitive brands.
• C)linking the brand name to something memorable for the consumers.
• D)making the consumers associate positive feelings with the advertised brand.

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Definitions:

Behavioral Terms

Language or phrases used to describe actions, reactions, and interactions of individuals or groups in various situations.

Measurable, Quantitative Goals

Specific and quantifiable objectives that can be clearly tracked and assessed, facilitating performance evaluation and goal achievement.

Goal Progress

The advancement or movement towards achieving a predefined objective.

Peak Performance

The state of operating at the highest level of one's abilities, often resulting in exceptional achievements or outcomes.