An Advertiser for Bubble Gum Attempts to Generate Brand Preference

question 55

Multiple Choice

An advertiser for bubble gum attempts to generate brand preference by getting consumers to simply like the product and associate it with fun and happiness.Which type of message is the advertiser sending?

• A)A feel-good message
• B)A testimonial
• C)A demonstration
• D)A hard-sell message

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Definitions:

Equilibrium Quantity

The level of goods or services being both offered and requested at the market's equilibrium price.

Equilibrium Price

The market price at which the quantity of goods supplied is equal to the quantity of goods demanded, clearing the market.

Equilibrium Quantity

The quantity of goods or services that is supplied and demanded at the point where the supply and demand curves intersect.

Quantity Demanded

The amount of a good or service that consumers are willing and able to buy at a given price.