Which of the Following Is a Characteristic of Feel-Good Ads

question 82

Multiple Choice

Which of the following is a characteristic of feel-good ads? 

• A) They work through affective association or predecision distortion. 
• B) They have the advantage of looking like an entertainment show. 
• C) They create and then offer solutions for feelings of anxiety. 
• D) They have significant legal/regulatory exposure.

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Definitions:

Rewarded

Pertains to receiving a benefit or compensation in return for an action or service.

George Homans

An American sociologist known for his work in developing social exchange theory, explaining social behavior in terms of costs, benefits, and expectations of rewards.

Success

The achievement of a goal or objective, often recognized through the attainment of fame, wealth, or social status.

Especially Pleasing

Specially or particularly gratifying, enjoyable, or satisfying to an individual's tastes or senses.