What Is Message Strategy? How Is It Used in Advertising

question 77

Essay

What is message strategy? How is it used in advertising and promotion?

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Definitions:

Authority

The power or right to give orders, make decisions, and enforce obedience.

Influence

The process of affecting the thoughts, behavior, and feelings of another person.

Legitimate Power

Refers to the authority an individual holds as a result of their position or role within an organization, perceived as rightful by members.

Managers

Individuals who are responsible for planning, organizing, leading, and controlling an organization's activities to achieve its goals.