The Following Comments Were Overheard at a Huge Party Thrown

question 12

Multiple Choice

The following comments were overheard at a huge party thrown by a well-known ad agency for its biggest corporate client.Which of the following comments is the most accurate representation of the way the corporate world views creative people?

• A)"They're way overrated-what has creativity ever done for business, anyway?"
• B)"Nobody wants a creative employee-it's just not a valued trait anymore."
• C)"We all need them-but nobody really knows who they are or how they do it."
• D)"They're simple to spot-the smiling ones who get along with everybody."

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Definitions:

Variable Manufacturing Costs

Expenses that change in proportion to the production volume, such as raw materials and direct labor costs.

Differential Effect

The impact of a business decision on the revenue or cost, highlighting the difference between two alternatives.

Useful Life

The estimated period of time during which an asset is expected to be usable for the purpose for which it was acquired.

Relevant Revenues

Revenues that directly relate to a specific business decision or activity.