Which of the Following Is True About the Roles of Creatives

question 51

Multiple Choice

Which of the following is true about the roles of creatives and account executives in an advertising agency?

• A)Account executives work for awards; creatives work to please the client.
• B)Account managers must be generalists, whereas creatives must possess expertise in a single area.
• C)Creatives are more likely to see the goal of the communication as achieving some predetermined objective in the marketplace.
• D)Creatives serve as a liaison between the client and the advertising agency.

---

Definitions:

Ketone Bodies

Water-soluble molecules produced by the liver from fatty acids during periods of low food intake, carbohydrate restrictive diets, fasting, or prolonged intense exercise.

Carbohydrate Diet

A diet that emphasizes foods high in carbohydrates, such as grains, fruits, and vegetables.

Low-Fat

Refers to foods or diets that contain a reduced amount of fat, especially saturated fat, compared to their standard versions.

Oxidative Deamination

A biochemical process in which an amine group is removed from an amino acid or other compound, usually resulting in the formation of an imine and the liberation of ammonia, often coupled with the reduction of NAD+ to NADH.