Which of the Following Is True About the Roles of Creatives

question 51

Multiple Choice

Which of the following is true about the roles of creatives and account executives in an advertising agency?

• A)Account executives work for awards; creatives work to please the client.
• B)Account managers must be generalists, whereas creatives must possess expertise in a single area.
• C)Creatives are more likely to see the goal of the communication as achieving some predetermined objective in the marketplace.
• D)Creatives serve as a liaison between the client and the advertising agency.

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Definitions:

Emergent Numeracy

Knowledge, skills, and attitudes that provide the building blocks for learning how to do math.

Building Blocks

Fundamental elements or concepts used as the foundation for something, often referred to in the context of child development or construction.

Math

A field of study that deals with numbers, quantities, shapes, and the relationships between them, using symbols and rules to perform operations.

Phonological Awareness

The recognition and understanding of the sound structure of language, including the ability to segment words into syllables and phonemes, crucial for the development of reading skills.