In Essence,a Creative Brief Is A(n)

question 18

Multiple Choice

In essence,a creative brief is a(n) : 

• A) informal contract depicting the responsibilities of the creative team. 
• B) set of guidelines to get the creative group moving in the right direction. 
• C) solution to the primary problem of the ad campaign. 
• D) list of results to be expected from the ad campaign.

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Definitions:

Oneidas

A member of a Native American people originally from upstate New York, known for their role in American history and as part of the Iroquois Confederacy.

Defense Of Marriage Act

A U.S. federal law enacted in 1996 that, prior to being ruled unconstitutional, defined marriage for federal purposes as the union between one man and one woman, and allowed states to refuse to recognize same-sex marriages granted under the laws of other states.

Homosexual Marriage

Legal or ceremonial unions between individuals of the same sex; also known as same-sex marriage.

Loss Of Identity

The experience of losing or struggling with one's sense of self, often due to major life changes or personal crises.