A Common Objective for Many Clients Is to Create, Change

question 61

Multiple Choice

A common objective for many clients is to create, change, or reinforce attitudes.Sometimes a number of logical, well-written arguments can make a strong case and ultimately influence attitudes.What method of changing attitudes does this represent?

• A)Repeat purchase approach
• B)Information-dense approach
• C)Brand-switching approach
• D)Visual imagery approach

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Definitions:

Temperament

The aspects of an individual's personality, such as introversion or extroversion, that are believed to be innate rather than learned.

Art Imitates Life

A concept suggesting that creative works reflect or represent the reality of human experiences and the world around us.

Story

A narrative account of a series of events, real or imagined, designed to interest, entertain, or convey a message.

Life as an Investment

The perspective that views the allocation of time, energy, and resources in one's life with an expectation of achieving beneficial returns, similar to financial investments.