Which Type of Research Tries to Identify Specific Cognitive Responses

question 53

Multiple Choice

Which type of research tries to identify specific cognitive responses that occur during an individual's exposure to a specific ad by having the person jot his or her thoughts down on the spot?

• A)Day-after recall
• B)Attitude-change study
• C)Communication test
• D)Thought listing

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Definitions:

System 2

A term often related to dual-process theories in psychology, highlighting slower, more deliberative, and logical thinking, as opposed to intuitive and fast reactions.

Systematic Errors

Suboptimal choices that (1) are not rational because they do not maximize a person’s chances of achieving his or her goals and (2) occur routinely, repeatedly, and predictably.

Neoclassical Economics

An economic theory that focuses on how the perception of utility and costs influence the supply and demand equilibrium.

Complementary

Products or services that enhance or are used together with another, increasing the value or usability of either.