A Key Advantage of Using Recognition Scores to Test an Ad

question 71

Multiple Choice

A key advantage of using recognition scores to test an ad is that it:

• A)demonstrates whether or not a consumer will buy the brand being advertised.
• B)allows for comparison with the performance of other ads from past years.
• C)tells whether consumers will remember the brand when they are in the store.
• D)reassures the client that the ad agency knows what it is doing.

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Definitions:

Rohypnol

A potent sedative drug known for its misuse in facilitating sexual assault, causing memory loss and incapacitation.

Synthetically Derived Aphrodisiac

A synthetically derived aphrodisiac is a substance created through chemical processes in a lab to stimulate sexual desire.

Sexual Arousal

The physiological and psychological state of being awakened to sexual desire and preparedness for sexual activity.

Medical Use

Refers to the utilization of drugs, procedures, therapies, or devices to treat or prevent disease or improve health and well-being.