Demographic Segmentation Is Used in Selecting Target Segments by Focusing

question 66

True/False

Demographic segmentation is used in selecting target segments by focusing on consumers' descriptors such as their
values, beliefs, philosophies, and opinions.

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Definitions:

Premium on Bonds

The amount by which the price paid for a bond exceeds its face value, typically because the interest rate it pays is higher than the market rate.

Maturity

The date on which a debt or other borrowing is due to be repaid in full, or when an investment reaches its full value.

Bond's Discount

The difference between the face value of a bond and its selling price when sold for less than its face value.

Amortized

The gradual reduction of a debt over a period of time by making regular payments of interest and principal sufficient to repay the loan by maturity.