The Basic Premise of a Positioning Strategy Must Be Simple

question 61

True/False

The basic premise of a positioning strategy must be simple and distinctive if it is to be communicated effectively to the target segment.

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Definitions:

Willing to Pay

The maximum price at which a consumer values a good or service enough to purchase it.

Producer Surplus

The difference between the amount producers are willing to receive for a good or service and the amount they actually receive, due to higher market prices.

Equilibrium Price

The price at which the quantity of a good or service offered by sellers equals the quantity demanded by buyers, leading to a stable market condition.