The Model Shows That a Brand's Best Opportunity for Success

question 20

Multiple Choice

The model shows that a brand's best opportunity for success involves the overlapping of four important
Factors: current relevance to the consumer, credibility or consumer belief in the brand, differentiation or a recognition
Of uniqueness, and "stretch" or the potential for consumer relevance over time.

• A)SWOT analysis
• B)PEST analysis
• C)Symantec brand opportunity
• D)Porter's four corners

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Definitions:

Paleolithic Prescription

An approach to health and diet that advocates for eating and exercising in ways that mimic the habits of our Paleolithic ancestors.

Melvin Konner

An anthropologist and author known for his work on the evolution of human behavior, child development, and the integration of biological and cultural perspectives in the study of humanity.

Marjorie Shostak

An anthropologist known for her work studying the !Kung San people, focusing on the lives of women in this society.

Boyd Eaton

An American medical doctor and proponent of the Paleolithic diet, emphasizing a dietary lifestyle based on the presumed eating habits of Paleolithic humans.