A Potential Downside of a Heavy-User-Focused Segmentation Plan Is That

question 48

Multiple Choice

A potential downside of a heavy-user-focused segmentation plan is that:

• A)it can take resources away from those that require persuasion.
• B)heavy users usually require constant encouragement to keep consuming a product.
• C)heavy users do not differ significantly from infrequent users in terms of their motivations to consume.
• D)it shifts focus to emergent consumers who need to be convinced to purchase the product.

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Definitions:

Interest Paid

The total amount of interest expenses a borrower has paid over a certain period to lenders for the use of borrowed funds.

Dividends Paid

The part of a corporation's profits paid out to its shareholders, typically as cash or more stocks.

Discount

It is a reduction from the usual cost of something, often applied to encourage early payment or to reward bulk purchases.

Interest Expense

The cost incurred by an entity for borrowed funds over a period of time, typically expressed in terms of an annual percentage rate.