A Is a Core Idea That Frames an Ambition or Aspiration

question 26

Multiple Choice

A is a core idea that frames an ambition or aspiration for a brand that will be relevant to target audiences
Over time.

• A)brand extension
• B)brand orientation
• C)brand initial
• D)brand platform

---

Definitions:

Negative Externality

An adverse effect or cost suffered by a third party due to an economic transaction they were not involved in.

Government Standards

Official requirements established by governmental bodies that products, services, or processes must meet, often related to quality, safety, or compatibility.

Emission Reductions

The process of lessening the amount of pollutants released into the atmosphere, often targeting greenhouse gases to combat climate change.

Government Standards

Regulations established by the government to dictate the minimum acceptable levels of safety, quality, or performance for products, services, or actions.