What Are the Three Fundamental Options That Advertisers Have When

question 74

Multiple Choice

What are the three fundamental options that advertisers have when choosing a positioning theme?

• A)demographic, psychographic, or geographic
• B)benefit, user, or competitive
• C)STP, VALS, or SIC
• D)functional, emotional, or psychological

---

Definitions:

Exchanging Valued

Refers to the process of giving and receiving goods, services, or ideas that hold significance or worth to the involved parties.

Inspirational Relationships

Connections formed between individuals that motivate and uplift, often leading to enhanced performance and personal growth.

Socioemotional Support

Assistance that provides emotional comfort and builds trust, often crucial in maintaining strong, supportive relationships and community ties.

Task Structure

The clarity, complexity, and nature of the jobs or tasks assigned in a work environment, influencing how they can be performed and managed.