For Most Products and Services,some Users Will Purchase Much More,and

question 84

Multiple Choice

For most products and services,some users will purchase much more,and more frequently,than others.These consumers are called .

• A) lead users 
• B) switchers 
• C) emergent consumers 
• D) variety seekers

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Definitions:

Observational Study

A research method in which the researcher observes subjects in their natural environment without manipulation or intervention.

Data Collection

The process of gathering and measuring information on targeted variables to answer relevant questions and evaluate outcomes.

Direct Observation

The method of collecting data by seeing and recording events as they occur naturally or in a controlled setting without manipulation.

Random Sample

A subset of a statistical population where each member has an equal chance of being chosen.