Once Consumers Decide That They Need Something,what Is the First

question 71

Multiple Choice

Once consumers decide that they need something,what is the first step they take as they begin to think about a product purchase? 

• A) Use an external search process. 
• B) Conduct an internal search for information. 
• C) Use an alternative evaluation process. 
• D) Determine the degree of cognitive dissonance.

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Definitions:

Prompt Payment Discount

A discount offered to customers for paying their invoices before a specified due date, used as an incentive for early payment.

Annual Rate

A periodic interest rate calculated over a year, often representing the cost of borrowing money or the earnings from an investment.

Vendor's Invoice

A document from a seller to a buyer that describes the products or services sold, their quantities, and the prices agreed upon.

Net Working Capital

The variance between an organization's immediate assets and its short-term liabilities, showcasing its financial stability in the short run.