Which of the Following Is a Difference Between Brand Loyalty

question 37

Multiple Choice

Which of the following is a difference between brand loyalty and a habit? 

• A) Habit involves low involvement, whereas brand loyalty involves high involvement. 
• B) Brand loyalty is not based on emotional connections, whereas habit is based on emotional connections. 
• C) Brand loyalty can be easily disrupted with skillful advertisement, whereas habit cannot be disrupted with advertisements. 
• D) Unlike brand loyalty, habit is based on a conscious commitment to find the brand each time the consumer purchases from the category.

---

Definitions:

Ulna

The longer of the two bones in the forearm, running parallel to the radius and forming the elbow joint at its larger end.

Coronoid Process

A protruding structure on the upper jaw bone or on the ulna at the elbow, serving as an attachment point for muscles.

Intertubercular Sulcus

A groove on the humerus bone that houses the tendon of the biceps brachii muscle.

Humerus

The long bone in the upper arm, running from the shoulder to the elbow.