Which of the Following Best Describes the Social Meaning Approach

question 11

Multiple Choice

Which of the following best describes the social meaning approach?

• A)It focuses on using beliefs and rituals to subconsciously manipulate people into buying something they don't need.
• B)It centers around viewing consumers solely as information processors.
• C)It involves knowing how to connect with human beings with reference to their consumption practices.
• D)It refers to connecting with people by using ads as mere socially isolated attempts to influence their attitudes.

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Definitions:

Dissenting View

An opinion that differs from the consensus or majority viewpoint, highlighting the presence of diverse perspectives in discussions or debates.

Informational Influence

A form of social influence where an individual changes their behavior or beliefs based on information received from others.

Normative Influence

The influence of other people that leads us to conform in order to be liked and accepted by them.

Idiosyncrasy Credits

A theoretical currency individuals earn by conforming to group norms; these credits give the individual leeway to deviate from norms at later points without facing negative repercussions.