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Scenario 5-2 Since Its Introduction to the Market in 2007, Apple Inc.'s

question 10

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Scenario 5-2
Since its introduction to the market in 2007, Apple Inc.'s iPhone dominated other smartphones in terms of units activated per year.However, several years later, Apple faced stiff competition from Google's Android software and Research in Motion, the maker of the Blackberry.The problem for Apple is that its competition, primarily phones powered by Android operating systems, largely outnumber the iPhone in terms of available options.In the U.S.alone, there are over twenty smartphones that run on the Android operating system, compared to Apple's one iPhone.Americans are now buying more Android phones than iPhones.Experts claim that if the trend continues,
Android will have erased the iPhone's once enormous lead in the high-end smartphone market in a little over a year.Now more than ever, Apple, which insists on tight control of its devices, must find a way to win in an intensely competitive market against rivals that are openly licensing their software to scores of companies.
-(Scenario 5-2) Originally, one reason that the iPhone outsold other smartphones was the feeling of pride many consumers associated with owning one.This represents:

Definitions:

Ease Of Retrieval

The degree to which information can be easily and quickly accessed from memory, often influencing judgments and decisions.

Mood-Congruent Memory

The phenomenon where individuals are more likely to recall memories that are congruent with their current mood, affecting how memories are encoded, stored, and retrieved.

Rosy Recollection Bias

The tendency to remember past events more positively than they happened.

Short-Term Memory

The capacity for holding a small amount of information in an active, readily available state for a short period.