Scenario 4-1 A Group Called Adbusters Has a Website Containing Many Pages

question 28

Multiple Choice

Scenario 4-1
A group called Adbusters has a website containing many pages that address issues of consumption and culture, media practices, and corporate responsibilities.For example, "The momentum has clearly accelerated.By some measures humans have used more physical resources since World War II than in all of history before it.It's now taking a toll beyond anything we could ever have imagined.What does it mean when one­sixth of the world's population consumes without any real restraint?"
Throughout the website, there are many references to advertising's role in creating and maintaining this situation.Not surprisingly, virtually all of the references to the practice of advertising are negative.
HYPERLINK http://www.adbusters.org/home/) (http://www.adbusters.org/home/)
-(Scenario 4-2) The CEO of Purple Inc.stated that it's competitors sun glasses is nothing but a fake piece of plastic. This is an example of .

• A)spam
• B)puffery
• C)appropriation
• D)slander

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Definitions:

Raw Materials

The basic, unprocessed resources or inputs used in the production of goods and services.

Labour

The human workforce involved in productive work, especially physical work, in an economy or for a specific project or company.

Profit Margins

measure the difference between the cost of producing a product or service and its selling price, expressed as a percentage of the sales price.

Maximum Amounts

The highest permissible or possible quantities or levels of something.