Scenario 4-1 A Group Called Adbusters Has a Website Containing Many Pages

question 78

Multiple Choice

Scenario 4-1
A group called Adbusters has a website containing many pages that address issues of consumption and culture, media practices, and corporate responsibilities. For example, "The momentum has clearly accelerated. By some measures humans have used more physical resources since World War II than in all of history before it. It's now taking a toll beyond anything we could ever have imagined. What does it mean when one sixth of the world's population consumes without any real restraint?" Throughout the website, there are many references to advertising's role in creating and maintaining this situation. Not surprisingly, virtually all of the references to the practice of advertising are negative. 
-(Scenario 4-1) Organizations like Adbusters see advertising as superficial.This view of advertising says that it: 

• A) is not entertaining, or even interesting, to consumers. 
• B) has no effect on demand for specific brands of products. 
• C) offers little information based on function or performance. 
• D) ignores the hedonic aspects of products.

---

Definitions:

Social Services

Public services provided by a government, NGOs, or other organizations to help improve welfare and living conditions.

Freedmen's Bank

Originally known as the Freedman's Saving and Trust Company, this was a private corporation chartered by the U.S. government to encourage and guide the economic development of newly freed African Americans after the Civil War.

Panic of 1873

A financial crisis that triggered a severe international economic depression in both Europe and the United States, lasting from 1873 to 1879.

Gender and Race

Intersecting social categories that affect individuals' experiences and opportunities, often studied in the context of discrimination, inequality, and social justice.