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Scenario 4-1
A group called Adbusters has a website containing many pages that address issues of consumption and culture, media practices, and corporate responsibilities. For example, "The momentum has clearly accelerated. By some measures humans have used more physical resources since World War II than in all of history before it. It's now taking a toll beyond anything we could ever have imagined. What does it mean when one sixth of the world's population consumes without any real restraint?" Throughout the website, there are many references to advertising's role in creating and maintaining this situation. Not surprisingly, virtually all of the references to the practice of advertising are negative.
-(Scenario 4-1) Some philosophies regarding our path to overconsumption proposed by Adbusters echo the words of advertising historian Stephen Fox when he wrote,"One may build a compelling case that American culture is- beyond redemption-money-mad,hedonistic,superficial,rushing heedlessly down a railroad track called Progress." Fox then concluded that advertisers:
Supply of Labor
The total hours that workers are willing and able to work at a given wage rate, over a certain time frame.
Supply of Capital
The total resources, financial and otherwise, available for investment in production.
Dual Labor Market
describes an economy divided into two segments: a primary sector with secure, well-paid jobs, and a secondary sector with insecure, poorly paid jobs.
Primary Labor Market
Refers to jobs that provide high wages, benefits, job security, and opportunities for advancement.
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