Scenario 4-1 A Group Called Adbusters Has a Website Containing Many Pages

question 28

Multiple Choice

Scenario 4-1
A group called Adbusters has a website containing many pages that address issues of consumption and culture, media practices, and corporate responsibilities.For example, "The momentum has clearly accelerated.By some measures humans have used more physical resources since World War II than in all of history before it.It's now taking a toll beyond anything we could ever have imagined.What does it mean when one­sixth of the world's population consumes without any real restraint?"
Throughout the website, there are many references to advertising's role in creating and maintaining this situation.Not surprisingly, virtually all of the references to the practice of advertising are negative.
HYPERLINK http://www.adbusters.org/home/) (http://www.adbusters.org/home/)
-(Scenario 4-2) The CEO of Purple Inc.stated that it's competitors sun glasses is nothing but a fake piece of plastic. This is an example of .

• A)spam
• B)puffery
• C)appropriation
• D)slander

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Definitions:

Activity Cost Pools

A grouping of all costs related to a particular activity, used in activity-based costing to allocate costs more accurately.

Activity Rate

A rate used to allocate costs to cost objects based on the activities that drive costs, often used in activity-based costing.

Batch Setup

Batch setup involves the processes and activities necessary to prepare equipment and facilities for the production of a batch of goods.

Human Resource Management

The strategic approach to the effective management of people in an organization to help the business gain a competitive advantage.