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Peerless, Foley's, and Pepsi-cola were some of the first branded goods found on store shelves.
B₂C Marketing
Business-to-Consumer marketing, which focuses on selling products and services directly to consumers for personal use.
Goods and Services
Refers to the tangible products and intangible activities that fulfill the needs or wants of consumers; goods are physical items, while services are actions or activities performed for someone else.
External Search
The process by which consumers seek information from sources outside their personal knowledge, such as online reviews or expert opinions, to make buying decisions.
Upgrade
The process of improving or enhancing a product, service, or system to a higher standard or version.
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