Which of the Following Is True About Advertising During the Period

question 90

Multiple Choice

Which of the following is true about advertising during the period between1993 and 2000?

• A)Traditional advertising gained a stronger foothold than ever before.
• B)Interactive media hindered the direct measurement of ad exposure and impact.
• C)It was understood that Internet adverting was going to change the advertising landscape.
• D)The Internet was able to yield precise measurements of ROI in advertisement.

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Definitions:

Social Status

The position or rank of a person or group within the hierarchy of a society, often based on wealth, occupation, education, or family lineage.

Intuitive Appeal

The quality of being easily understood and immediately attractive to one's instincts or emotions.

Benchmarking Traits

The process of comparing one's characteristics or qualities, especially strengths, weaknesses, and distinct features, against those of others in the same industry or field.

Masculinity

A set of attributes, behaviors, and roles associated with boys and men, often culturally constructed and varying widely across societies.