The Goal of Creating Persuasive Communication Is to Attract Attention

question 53

True/False

The goal of creating persuasive communication is to attract attention and develop preference for a brand.

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Definitions:

Visual Accommodation

The ability of the eye to change its focus from distant to near objects (and vice versa) by changing the lens shape.

Fixation

Arrested development at a psychosexual stage occurring because of excessive gratification or frustration at that stage.

Divergence

The act of moving away in different direction from a common point; in creativity and thinking, it refers to the generation of multiple solutions to a given problem.

Convergence

The process by which eyes adjust their angle so that the visual axes meet at the point of focus, or in a broader sense, the tendency for ideas and phenomena to evolve towards a common point.