A Regional Fast Food Chain Called Platters Is Interested in Opening

question 29

Multiple Choice

A regional fast food chain called Platters is interested in opening a restaurant in a new market.The company plans to hire the services of a firm to collect the data needed to expand into the new market.In such a scenario,which of the following firm's services would it hire? 

• A) A marketing research firm to conduct surveys to understand the potential market  
• B) An advertising agency to create innovative ads 
• C) A consultant to create message strategies and message themes 
• D) Media organizations for placing ads in broadcast and print media to create awareness for the restaurant

---

Definitions:

Financial Crisis

A significant disruption in the flow of funds from lenders to borrowers, often characterized by a sharp decline in asset prices and the insolvency of financial institutions, leading to economic recession.

Interest Rate

The rate at which interest is paid by borrowers for the money that they borrow.

Preference for Liquidity

The desire to hold cash or easy-to-liquidate assets, often due to uncertainty or expectation of needing immediate funds.

Money Supply

The collective amount of currency and currency equivalents within an economy at a designated snapshot in time, including cash, coin forms, and savings and checking account deposits.