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Scenario 2-1 As One of the World's Largest Computer and Technology Developers

question 31

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Scenario 2-1
As one of the world's largest computer and technology developers, Dell, Inc. has never been a stranger to advertising. However, due to a consistent decline in market share, the Texas-based company is looking to overhaul its advertising efforts for the first time in years. In the past, Dell found success promoting its products as some of the most inexpensive computer products in the market. However, the company's new ad campaign, which will be targeted toward more high-end users, will make no mention of product price. The company is looking to reinvent its image and believes that the first step in doing so is to revamp its outdated advertising campaign.
-(Scenario 2-1) To generate interest in its new line of computers,Dell hires a company to design a number of contests and incentive programs that will help build excitement for the new line.This company is an example of a(n) :

Definitions:

Renal Calculus

Solid concretions or crystal aggregations formed in the kidneys from dietary minerals in the urine; commonly known as kidney stones.

Intravenous Pyelography

A diagnostic imaging procedure that uses a contrast dye and X-rays to observe the structure and functionality of the urinary system.

Fluid Intake

The total volume of fluids consumed by an individual, including water, beverages, and moisture from food, which is critical for maintaining health and body functions.

Urinary Tract Infection

An infection in any part of the urinary system, including kidneys, ureters, bladder, or urethra, most commonly caused by bacteria.