YouStock, an Online Broker, Pays for a 60-Second Television Commercial

question 67

Multiple Choice

YouStock, an online broker, pays for a 60-second television commercial to be telecast during the Football World Cup.The commercial promotes the reliability of YouStock's advice, expertise, and personal attention in assisting online customers with stock portfolio creation and management.The spot created by YouStock is:

• A)a public service announcement.
• B)a point-of-purchase advertisement.
• C)representative of personal selling.
• D)an advertisement promoting a service.

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Definitions:

Humanistic

A psychological approach that emphasizes individual potential for growth and stresses the importance of self-actualization and personal fulfillment.

Psychodynamic

The psychodynamic approach in psychology emphasizes systematic study of the psychological forces that underlie human behavior, feelings, and emotions and how they might relate to early experience.

Hereditability

A measure of how well differences in people's genes account for differences in their traits.

Unconscious

The part of the mind that contains thoughts, memories, and desires not currently in focal awareness but can influence behavior.