Market Segmentation Is the Process Of

question 88

Multiple Choice

Market segmentation is the process of:

• A)creating advertising strategies to reach out to a wide consumer base.
• B)creating a new product line that is relatively different from the firm's existing product line.
• C)breaking down a large widely varied market into more similar sub-markets.
• D)identifying competitors in the market that could be possible threats to the success of the company.

---

Definitions:

Ethical

Pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.

Sigmund Freud

This Austrian neuroscience expert laid the groundwork for psychoanalysis, a therapeutic method that involves dialogic treatment between a patient and a psychoanalyst to cure mental pathologies.

Psychology

The systematic exploration of behavior and mental processes, covering different elements of both conscious and unconscious experiences along with cognition.

Critical Thinking

The objective analysis and evaluation of an issue in order to form a judgment.