________ Is a Type of Advertising That Communicates the Specific

question 75

Multiple Choice

________ is a type of advertising that communicates the specific features,values,and benefits of a product offered by a particular company.

• A) Advocacy advertising 
• B) Corporate advertising 
• C) Brand advertising 
• D) Institutional advertising

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Definitions:

Transference

In psychotherapy, the process by which emotions originally associated with one person, such as a parent, are unconsciously shifted to another, especially to the therapist.

Defense Mechanisms

Psychological strategies brought into play by the unconscious mind to manipulate, deny, or distort reality in order to defend against feelings of anxiety and unacceptable impulses and to maintain one's self-schema.

Anxiety

A feeling of worry, nervousness, or unease, typically about an imminent event or something with an uncertain outcome.

Id

In psychoanalytic theory, the part of the mind in which innate instinctive impulses and primary processes are manifest.