Scenario 1-2 Chug Enterprises Is Planning to Create a New Line of Line

question 26

Multiple Choice

Scenario 1-2
Chug Enterprises is planning to create a new line of products and enter into the sports drink market.They plan to advertise the first product to teenagers as being the best-tasting sports drink in the market.The second product will be advertised to adults as being the lowest calorie sports drink one can buy.The third product will be advertised to senior citizens as containing calcium, a mineral needed to maintain a healthy bone structure.Each product will have separate, distinctive packaging.
-(Scenario 1-2) For its second product to be successful, Chug Enterprises believes that it must effectively target the youth.To do this, the company uses influencer marketing.In such a scenario, which of the following is the company most likely using?

• A)Personal selling
• B)Free sampling
• C)Peer-to-peer persuasion
• D)Coupons and rebates

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Definitions:

Executive Intuition

The gut feelings or instincts of managers and executives that influence decision-making, often based on experience.

Starbucks Coffee

A global coffee company and coffeehouse chain known for its specialty coffee products and the promotion of a distinctive coffee culture.

Site Selection

The process of determining the best location for a business or facility based on criteria like demographics, cost, and logistics.

Intangible Costs

Costs associated with non-physical assets such as reputation, time, and intellectual property that are not easily quantifiable.