Companies Address Needs by Putting Forth a ________, a Set

question 122

Multiple Choice

Companies address needs by putting forth a ________, a set of benefits that they offer to customers to satisfy their needs.

• A) brand
• B) value proposition
• C) deal
• D) marketing plan
• E) demand

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Definitions:

All Cash Deal

A type of transaction where the purchase of a company or asset is made entirely with cash, without the use of stocks or other forms of financing.

Incremental Value

The additional value generated from a particular action or decision, compared to what would have occurred without it.

Equity-Financed

A method of raising capital by selling company shares to investors as opposed to incurring debt.

Incremental Value

Refers to the additional value generated by undertaking a certain action, decision, or investment, compared to doing nothing.