MasterCard and Visa May Team Up with University Alumni Associations

question 48

Multiple Choice

MasterCard and Visa may team up with university alumni associations to offer affinity credit cards that typically display an iconic image associated with the university on the card itself and may include an incremental donation program associated with purchases made using the card.The best description of this form of alliance would be called a ________.

• A) product alliance
• B) logistics alliance
• C) pricing collaboration
• D) network alliance
• E) promotional alliance

---

Definitions:

Confrontation

A face-to-face meeting or encounter, often involving a challenge or conflict between individuals.

Hardiness

Hardiness refers to an individual's resilience and ability to cope with stress and adversity, characterized by commitment, control, and challenge.

Self-Actualization

The realization or fulfillment of one's talents and potentialities, especially considered as a drive or need present in everyone.

Resilience

is the capacity to recover quickly from difficulties or adapt to significant stress and adversity.