The Last Step in the Value Creation and Delivery Sequence

question 11

Multiple Choice

The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product.

• A) developing
• B) positioning
• C) communicating
• D) reversing
• E) researching

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Definitions:

Not-invented-here Syndrome

A mindset or culture within an organization where innovations or solutions that originated externally are rejected or not adopted.

Cultural Intelligence

The capability to relate and work effectively across cultures, understanding and adapting to cultural norms and differences.

Intrinsic Force

A fundamental or inherent power that motivates or influences the dynamics of physical or conceptual entities.

Culture Iceberg

A metaphor describing how visible elements of culture are above the surface, but the bulk of cultural values and norms are hidden beneath the surface.