As Kodak Addresses the Digital Revolution Taking Over the Photographic

question 81

Multiple Choice

As Kodak addresses the digital revolution taking over the photographic industry, it wants customers to see it as a leader in digital photography. Thus, it is moving away from the production of film roll cameras. This would be an example of which of the following value creation steps?

• A) abandoning current product lines
• B) changing the corporate vision
• C) repositioning the company's brand identity
• D) redoing the corporate logo
• E) realigning core competencies

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