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After analyzing their company's strengths and weaknesses, top managers at Loan Bright decided that they would serve individual loan officers who typically only wanted to purchase small sets of homebuyer data, rather than bigger institutional clients. To meet the needs of this segment, Loan Bright simplified its sales contract, restructured its advertising efforts to focus on Google ads, and created a separate customer-service department. Loan Bright's strategy is best described as a(n) ________ strategy.
Issuing Debt
The process a company or government undergoes to raise funds by selling bonds or other financial instruments to investors.
Financing Activities
Activities that result in changes in the size and composition of the contributed equity and borrowings of a company, usually reported on the cash flow statement.
Long-lived Assets
Assets that have a useful life of more than one year, used in the operation of a business and not intended for resale.
Cash Balance
The amount of cash on hand at any given time in a company's financial accounts.
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