MasterCard and Visa May Team Up with University Alumni Associations

question 48

Multiple Choice

MasterCard and Visa may team up with university alumni associations to offer affinity credit cards that typically display an iconic image associated with the university on the card itself and may include an incremental donation program associated with purchases made using the card.The best description of this form of alliance would be called a ________.

• A) product alliance
• B) logistics alliance
• C) pricing collaboration
• D) network alliance
• E) promotional alliance

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Definitions:

Employee Referrals

A hiring method where current employees recommend candidates for open positions within the organization, often rewarded with incentives for successful hires.

Hiring Volume

The quantity or number of positions a company or organization aims to fill within a certain timeframe, indicating the scale of recruitment activity.

Retention

The ability to keep or hold on to information, people, or objects over a period of time.

Organizational Socialization

The process by which a new employee learns the values, skills, behaviors, and social knowledge necessary for successful integration into an organization.