An Intensive Growth Strategy Involving Marketing Current Products to New

question 55

True/False

An intensive growth strategy involving marketing current products to new markets is a market-development strategy.

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Definitions:

Contest

A brand-sponsored competition that requires some form of skill or effort.

Sweepstakes

A form of sales promotion that offers prizes based on a chance drawing of entrants’ names.

Persuasive Advertising

A type of advertising aimed at encouraging potential customers to buy a product or service by appealing to their emotions, desires, or reason.

Target Audience

A specific group of consumers identified as the recipients of a particular marketing message or campaign.