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We show Antoinette two identical glasses containing equal amounts of water.We pour the water from one glass into a wide, shallow bowl.Antoinette tells us that the other glass has more water than the bowl does.You may recognize this as Piaget's conservation-of-liquid task.) We ask Antoinette to explain why she thinks the glass and bowl have different amounts of water so that we can identify possible strategies to help her develop conservation of liquid.By doing so, we are engaging in performance assessment of for purposes of evaluation.
Four Ws
A framework often used in project planning and reporting, referring to Who, What, Where, and Why, detailing the parties involved, activities, locations, and reasons respectively.
Budget
A financial plan for a defined period, often one year.
Hierarchy of Effects
A model describing the stages a consumer passes through in the process from unawareness of a brand to purchasing it, including awareness, interest, desire, and action.
Interest Stage
A phase in the consumer decision process where individuals develop an interest in a product or service after becoming aware of it.
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