Examlex
Concluding his presentation on levels of information processing,Miguel states that
Product Development
The process of conceptualizing, designing, and creating a new product to be offered to the market.
Brand Equity
The value a brand adds to a product or service based on consumer perception, recognition, and loyalty.
Packaging
All of the activities of designing and producing the container for a product.
Brand-Loyal Customers
Individuals who consistently purchase the same brand's products or services due to satisfaction, perceived value, or emotional connection.
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