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An Attorney Wants to Know If the Details and Accuracy

question 622

Multiple Choice

An attorney wants to know if the details and accuracy of an eyewitness's memory for a crime would be improved under hypnosis. Given the results of relevant research,what should you tell the attorney?


Definitions:

Mass Media

Channels that are ideal for reaching large numbers of anonymous audience members; include national newspapers, magazines, radio, and television.

Advertising Channel

A medium through which an advertising message is transmitted to its intended audience, such as television, radio, internet, etc.

Media Mix

The combination of the media used and the frequency of advertising in each medium.

Direct Mail

A marketing approach that involves sending advertising materials through the postal service to a targeted list of customers.

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