As the Manager of an Organization That Is Attempting to Build

question 148

Multiple Choice

As the manager of an organization that is attempting to build a Marketing Information System (MIS) , you have been informed that a MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research.

• A) external records and documents
• B) databases found on the Internet
• C) consultant reports
• D) internal company records
• E) secondary data from government sources such as the Better Business Bureau

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Definitions:

Donee Beneficiaries

Individuals or entities that receive benefits from a contract, though they are not one of the primary parties involved in the agreement.

Creditor Beneficiaries

Third parties that benefit from a contract between two other parties because one party promises to pay a debt owed to the beneficiary.

Incidental Beneficiaries

Individuals or entities that unexpectedly benefit from a contract, despite not being directly involved in its formulations.

Creditor Beneficiary

A third party that benefits from a contract made between two other parties, especially regarding debt repayment.