Examlex
________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.
Overjustification Effect
A phenomenon in which being rewarded for doing an activity decreases a person's intrinsic motivation to perform that activity because the external reward overrides internal interest.
Delay Gratification
The ability to resist the temptation for an immediate reward and wait for a later reward.
Externality Hypothesis
A theory suggesting that individuals attribute their own behavior to external factors and circumstances beyond their control.
Homeostasis
The regulatory process by which biological systems tend to maintain stability while adjusting to conditions that are optimal for survival.
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