Which of the Following Strategies Best Illustrates the Use of Subliminal

question 90

Multiple Choice

Which of the following strategies best illustrates the use of subliminal stimulation?

• A)A store plays a musical soundtrack in which a faint and imperceptible verbal warning against shoplifting is repeated frequently.
• B)The laughter of a studio audience is dubbed into the soundtrack of a televised situation comedy.
• C)A radio advertiser repeatedly smacks her lips before biting into a candy bar.
• D)An unseen television narrator repeatedly suggests that you are thirsty while a cold drink is visually displayed on the screen.

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Definitions:

Promotion

A marketing strategy used to increase awareness, interest, and sales of a product or service.

Guerrilla Marketing

Innovative, low-cost marketing effort designed to get consumers’ attention in unusual ways.

Innovative

Characterized by the introduction of new ideas, products, or methods; displaying creativity and inventiveness.

Customer Attention

The focus and consideration a business gives to understanding and addressing consumer needs, preferences, and feedback.